Sports Illustrated Adds Breaking-News Video Channel
On a day that belongs to TMZ Sports, a much older sports media franchise is hoping to carve out some additional traction in the online video world.
Per Ad Age‘s Michael Sebastian, Sports Illustrated has hired a dozen people so far to power today’s newly launched SI Wire, including three on-air TV personalities. From his report:
“The news cycle is so vicious and moves so quickly,” said Paul Fichtenbaum, editor of the Time Inc. Sports Group, which includes Sports Illustrated.
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