Sorry, Millennials: Gen Z Is Now Amazon's Prime Day Target

The company's recent concert seemed to woo a younger crowd

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Millennials may have killed Amazon’s interest in them. That’s mostly in jest, of course, but as younger consumers start to leave the proverbial nest and/or expand their spending power, Amazon seems eager to make sure Gen Z knows the benefits of Prime membership this Prime Day in particular.

Amazon did not respond to a request for comment, but you don’t have to look much further than its Prime Day concert for evidence. To be fair, it was streamable in 200 countries by Prime members regardless of age, but it also featured acts like 22-year-old Becky G, who was born the year Pew Research marks as the beginning of Gen Z, along with Dua Lipa and SZA, who are old enough to be classified as Millennials, but not so old to be Oregon Trail Millennials, or Xennials.



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