Snapchat Might Be Best Positioned for the Coronavirus Outbreak
While other platforms struggle with misinformation, Snap is different
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Key Insights:
- Snapchat does not have the same misinformation problems that other platforms do.
- Its 218 million daily active users are often posting about hand sanitizer, gloves and the NBA.
- Reliable content from WHO and NBC News can help users sift through mixed messages about the coronavirus outbreak.
In times of crisis, Snapchat is quite happy to be Snapchat.
