Search Engine Optimization

Should You Make Your Site Secure for Improved SEO Results?

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Just this past month Google confirmed that in the future, its search algorithm would be giving a rankings boost to secure sites. This confirms rumors that have rippled through the search marketing industry for several months. This recent change is part of Google’s continuing efforts toward a more secure Web. Like so many pronouncements from Google, this has forced many site owners to reconsider whether to make their sites secure. Site owners need to carefully evaluate the pros and cons of going secure.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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