SF Startup Sees Disconnect Between Trump Coverage and Campaign Enthusiasm

“There’s a difference between what you see on TV and what the grassroots are saying.”


Donald Trump does not seem to be going anywhere. The demagogue has continued to ride his predictable routine all the way to the top: say something offensive, book some TV interviews and repeat.

But according to Zignal Labs, a San Fransico startup, while this formula has produced tremendous media exposure and poll success, Trump’s rise may be nothing more than a flash in the pan.

Michael Cornfield, an associate professor of political management at George Washington University, and his team have been working with Zignal on a multi-platform analysis of how data is being consumed — from traditional media to tweets, publicly available Facebook posts, broadcast TV and YouTube.

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