Search Marketing Reaches for New Heights
It’s no secret the economy is forcing online retailers to change the tactics they use to acquire and retain customers. But this doesn’t mean they’re cutting back across the board. While they’re cutting spend in some areas, they’re spending more in other areas that bring positive ROI.
This may be why more than 80 percent of the 24 percent of retailers, who indicated in a recent Forrester Research survey conducted for Shop.org that they’ll spend more than originally planned this year, said they planned to increase their search spend.
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