A Crunchy Profile of Organic Life EIC Jim Oseland
Blessed by food pope Alice Waters, former Saveur magazine chief says he is full of clarity.
Via the entertainment pages of the Philadelphia Inquirer, former-staffer-turned-freelancer Lini S. Kadaba shares her recipe for a winning profile.
1) Start with an arresting photo. (In this case, Clem Murray’s ground-level view of a 52-year-old New York transplant tilling a field of Swiss chard.)
2) Add in a tasty, playful lede:
EMMAUS, Pa. – It’s crunch time at Rodale’s Organic Life – and not the kind that involves granola or carrot sticks.
3) Season with a liberal amount of anecdotes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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