'Rachael Ray' Tries New Branding Tactic
Since its inception in 2004, nearly every issue of Every Day with Rachael Ray has prominently featured its founder and celebrity chef, Rachael Ray, on the cover. Not the August issue, however.
In a move that signals the magazine’s growing popularity and the strength of Ray herself as a brand, the Reader’s Digest Association-owned publication has swapped Ray for a summer rib recipe. (Ray appears on the cover too, but discreetly in the upper right hand corner.)
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in