Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Relaunch targets the SoulCycle-Instagram generation


Specs
Who Joyce Chang
New gig Editor in chief, Self
Old gig Executive editor, Cosmopolitan
Age 38

You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the magazine becoming too aspirational?
I don't think so. We have one of the most affluent demographics in the building. These are women who work really hard and they can buy whatever they want. But we're not out to say that you should only spend a ton of money on clothes.

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