Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a collection of apps-within-app, wherein each one—represented as an item on the Punch bookshelf—opens into an interactive editorial feature. Hence the company's motto: "You don't read Punch, you play Punch."
“We wanted to create something on the tablet that was topical and relevant to the culture but could only exist on the tablet,” said Punch CEO and co-founder David Bennahum.