Provocative ‘Time’ and ‘Newsweek’ Covers Are Newsstand Hits

Controversial pics pay off for newsweeklies

Shock still sells, especially on the newsstand. According to MagNet’s industry insights, Time’s provocative “Are You Mom Enough?” issue—featuring a mother breastfeeding her 3-year-old boy—and Newsweek’s “The First Gay President,” showing President Obama wearing a rainbow halo, were massive hits for both weeklies.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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