Original Content: The Good, the Bad and the Ugly
A look at some of the new series on YouTube's channel rollout
Digs, Meredith Video Studios
DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to make a macaroni portrait of Stephen Colbert?) may look like they were made by an intern with an iPhone, but their very likable stars and unserious vibe make them highly watchable. Call it deranged HGTV for the ADHD set.
Hello Style, Hearst Magazines
Hearst’s stable of fashion titles is impressive, but their brand power doesn’t carry over to this throwaway channel.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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