Oreo Turns Snack Hacks Into Web Series

To think it all started with a viral picture

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To honor all those remixing its food in innovative ways, Oreo last week launched a Web series showcasing top chefs Roy Choi, Michael Voltaggio and Nguyen Tran hacking the sweet treat into popular food entrées.

The videos are all part of Oreo’s ongoing Snack Hacks campaign, but the idea of tweaking the Oreo experience didn’t originate with the company. It was inspired by a viral picture of a person dunking the cookie in a glass of milk using a fork as a way to keep their hands clean.



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