Online Retailers Need to Get Serious About Online Security
Online retailers, listen up: Earlier this week in its e-mail authentication report, the Online Trust Alliance (formerly the Authentication Online Trust Alliance) gave online retailers a failing grade in preventing deceptive e-mail and phishing scams.
Deceptive e-mails and phishing scams refer to forged e-mails that purport to come from legitimate brand owners. If you’re receiving a failing grade in this, you’re really shooting yourself in the foot.
E-mail authentication, which equips e-mail messages with verifiable information so recipients can recognize the nature of each incoming message automatically, has grown over the past year, according to the OTA.
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