Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy

'Du Jour' magazine beckons to high-end advertisers

Populism may be the theme of the current presidential election, but luxury advertisers are still salivating over a certain segment—let’s call them the 1 percent—of American consumers. To help top-tier brands hone in on their prey, Niche Media founder Jason Binn, flash sale site Gilt Groupe, and James Cohen of Hudson News and duty-free titan Dufry have teamed up to launch Du Jour, a new digital and print publication for the richest of the rich.