New York Magazine Cuts Rate Base, Ups Sub Price
In an effort to increase revenue and reduce production and distribution costs, New York magazine said yesterday that it will be cutting its rate base by 6 percent while raising subscription price by 25 percent.
“We believe that our magazine is valuable and worth paying for, and history has shown that our readers feel the same way,” said publisher Larry Burstein. “By reducing our circulation slightly and lowering our newsstand draw, we’ll be able to better target our magazine to the readers who will be most engaged with the product.”
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