New Retailer Made.com Launches Vote-to-Produce Designer Furniture Business

The Design Within Reach, but actually within reach? Another Ikea? Threadless but for furniture? All those titles seem to stick, just maybe not quite, when reading the Guardian‘s profile of Made.com, a new online retailer which just launched yesterday. The site allows users to pre-purchase their favorite among a collection of contemporary furniture pieces by name designers and the chair, table, etc. with the most votes/purchases goes into production. Founded by Ning Li, the site has received a batch of capital to launch the outlet, with investors likely keen to the idea of “no unsold inventory and no wastage as the factory only manufactures the exact number of items ordered.”