Mobile: Be There or Be Square

Or worse — be irrelevant. When 68 percent of people are checking their phones within 15 minutes of waking up, there’s a huge world of opportunity for mobile marketers. So much so that Google has taken to calling it an entirely new “marketing landscape.” And while mobile has definitely become a bigger part of the marketing mix, in a new report — “Your Guide to Winning the Shift to Mobile” — Google claims that “micro-moments” are about to become virtually everything.