Meredith Partners With Kiip for Branded In-App Rewards

Mobile startup shifts focus to rewarding everyday activities

Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster will use Kiip to offer consumer rewards like coupons or product samples on its AllRecipes Dinner Spinner and Better Homes and Gardens’ Must-Have Recipes apps. 

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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