This Man Protects Marketers From Bogus Websites

Like tracking money launderers

Dan Peak’s company may well be the Seal Team Six in the war against rogue websites. His company, Veri-Site, boasts 10 years of experience hunting down Internet money launderers and other financial criminals. Peak’s skills as an Internet forensic scientist are a perfect fit for marketers vowing to keep their ads off rogue sites. Peak spoke to Adweek about his current work with GroupM Interaction North America COO John Montgomery. They’re perfecting Web-based software that produces a dynamic list of offending websites so advertisers like AT&T and Unilever never run messages on fraudulent sites.