Kinetic typography as a storytelling technique

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

You’ve seen the technique before. On TV commercials, on viral music videos, as user-created fan art — words swooping into the screen with flashy graphics while a narrator speaks over it. The technique is called kinetic typography (fancy way of saying “moving text”) and it’s an engaging way of relaying words and stats to your audience.

Put simply, kinetic typography is the practice of telling a text-based story through animated words, supplemented by graphics, charts, photos and/or video.

How journalists can apply the technique to storytelling

There’s huge value in being able to tell a story that people will read all the way through– from start to finish– and then share with all their friends and family.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in