Kindle Fire Outpacing First iPad

Amazon tablet's ad impressions have grown 19% daily since launch

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Despite mixed reviews in the media, momentum appears to be building for Amazon’s Kindle Fire.

According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the Kindle Fire have grown 19 percent each day since its launch in mid-November.

“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said.

The company said the Kindle Fire’s growth has slightly outpaced that of the original iPad in early 2010, although it acknowledged that the $199 Fire is not only cheaper than the first iPad, but it also launched to a more mature tablet market.

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