Jane Pratt Launches Beauty Site xoVain

New blog features (very) personal stories, shoppable posts

This morning, at the Waterworks showroom in New York’s Flatiron district, Jane Pratt presided over the launch party for her new beauty site, xoVain, wearing a bathrobe. It’s not an outfit you’d expect to find Pratt wearing in public, but the founder of the legendary Sassy magazine isn’t known for being coy: Her current project, Say Media-owned blog xoJane, is an over-sharer’s dream. (Recent posts include “Tales from an Ornery Vag: Tips for Curing Persistent Lady Infections, Yo!” and “Getting Pregnant With Michelle Tea: Medication, Feelings and Chocolate Benders.”)