Is College Outdated? Should It Teach Real-World Marketing Skills?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Shay Rowbottom of Margle Media posted a video rant on LinkedIn a few weeks ago about a recent college grad she interviewed who had no digital media buying experience. She blames colleges and universities for not keeping up with the times. Knowing that I do a lot of teaching at the college level, Paul Bobnak tagged me asking what I thought.

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