Inc. Magazine Celebrates a Most Profitable Year

Our chat with Inc. Media president and editor in chief Eric Schurenberg.

At Inc. magazine’s annual town hall meeting earlier this month, there was much for employees to cheer. Website traffic measured by comScore is up 110% from two years ago; the print audience tabulated by IPSOS has increased 9.1% since 2015; and much of the digital traffic growth has come from Europe, without regionally targeted advertising or content tailored for that readership. All told, 2016 will be the publication’s most profitable year since it was purchased in 2005 by Morningstar billionaire-entrepreneur Joe Mansueto.