Facebook Turns Away From NewFronts Over Lack of Original Content

Social network was removed from schedule


UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content.

The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed Facebook was slated to present between 11:30 a.m. and 2:30 p.m., April 30. Facebook said that it decided before the slate was officially released on Thursday morning that it was not going to participate.

"We had initial talks with the IAB about participating in the NewFronts, and as we got closer to the schedule being confirmed, we had more in-depth conversations about the goals of the NewFronts and IAB's vision for the event," a Facebook rep said via email.

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