Here's Why the IAB's First Podcast Upfront Was Such a Hot Event for Marketers

Branding opportunities 'hiding in plain sight'


Pouring rain, crazy humidity and a broken air conditioner didn't stop roughly 150 people from cramming into the Jerome L. Greene Performance Space in New York on Thursday afternoon for the Interactive Advertising Bureau's first Podcast Upfront Showcase.

An intimate group of ad buyers, marketers and podcast industry players dealt with the unfavorable conditions—it was about 100 degrees in the room—to preview the latest in innovative podcast programming from some of the biggest names in the rapidly growing medium.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in