How Hearst's Troy Young Is Redefining the Role of a Magazine Executive

The digitally minded leader has his finger on the pulse

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Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible. But for Troy Young—Adweek's Magazine Executive of the Year—the challenge proved far from insurmountable. In the two-plus years since becoming president of Hearst Magazines Digital Media, Young has successfully unified the publisher's print and digital brands into a single, well-oiled machine whose traffic has surged 157 percent, leading to a 75 percent revenue hike.

When he first joined Hearst, Young already had more than two decades of digital experience behind him.



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