Holiday Paid Search Analytics Reveal Insights Into Today’s Cross-Channel Shopper
When analyzing early holiday paid search data, it’s readily apparent that shopping is truly a cross-channel endeavor. For instance, the majority of this year’s Black Friday shopping occurred in-store, but consumers used search engines in droves before setting foot in a store. Search helped shoppers map out their in-store Black Friday strategies, informing them exactly where and when they could find the best deals on the products they wanted.
Search played a major role in driving in-store traffic this Black Friday.
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