The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile.
The blue triangle-shape icon is the cornerstone of the DAA's ad choices program, a visual prompt that allows consumers to opt-out of behaviorally targeting advertising. In the past two years, DAA member advertisers have served up more than a trillion online ads with the icon.
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