Hearst Plans for Fewer (but Bigger) 'Harper's Bazaar'

Magazine to reduce frequency, increase trim size

Harper’s Bazaar had a rough first half of 2011. It was the only major fashion magazine to suffer a decrease in ad pages (down 5.4 percent) and experienced the biggest decline in newsstand sales. Now Hearst, its publisher, has decided to make some changes, increasing the magazine’s trim size while reducing its frequency (for the second time in two years), according to WWD.

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