Heading to SXSW? 5 Trends to Watch

Social discovery, social TV generating buzz this year

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Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin for South by Southwest.

This week, the annual South by Southwest Interactive conference—the five-day extravaganza where techies congregate to opine about social media by day and socialize over beer and brisket by night—kicks off. And it looks like it's shaping up to be as big and busy (and boozy) as ever before.

Over the next few days, thousands of geeks will head to the heart of Texas to attend more than 900 keynotes, panels and workshops on everything from "hacking YouTube" and how to "game online dating" to Web privacy and the future of almost everything.



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