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Men’s fashion bible GQ is no stranger to showy brand extensions. It already boasts a number of GQ bars in far-flung locations like Istanbul, Moscow and Dubai (next up: Kazakhstan) and even a GQ-branded car (the Fiat 500c GQ Edition). Now the magazine is giving men yet another way to live the GQ lifestyle: The “first-ever” GQ Barbershop, opening this Friday at Brooklyn’s Barclays Center.