Forbes, Legends of the Fall

Stewart Pinkerton, former 'Forbes' managing editor, on how the Forbes family ultimately lost its way

Stewart Pinkerton’s new book, The Fall of the House of Forbes, reveals a lot about the magazine’s history—including that, according to Pinkerton's reporting, its longtime publisher Malcolm Forbes died from suicide, not heart failure. But the real story here is about a nearly century-old institution that splintered in the face of technological change and financial recession. In this week’s Fast Chat, Pinkerton, the magazine’s former managing editor, tells Adweek what he thinks went wrong.