First Mover: Maryam Banikarim

Gannett's first ever chief marketing officer defines her mission and defends the 'McPaper'

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Gannett’s been around for 100 years; why do they need a CMO all of a sudden?
I think there’s this recognition that while it was fine to be more of a holding company and let these businesses all operate independently—which was a great thing and they were incredibly profitable—now there’s a sense that there is an opportunity to create a connective tissue.

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