First Mover: Maryam Banikarim

Gannett's first ever chief marketing officer defines her mission and defends the 'McPaper'


Gannett’s been around for 100 years; why do they need a CMO all of a sudden?
I think there’s this recognition that while it was fine to be more of a holding company and let these businesses all operate independently—which was a great thing and they were incredibly profitable—now there’s a sense that there is an opportunity to create a connective tissue.

Gannett is the largest newspaper group in the country, but newspapers above all other forms of media are really where the struggle is.
The statement that “newspapers are dead” is a great headline getter.

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