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Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are ready for the rush with revamped mobile apps.
ESPN has reconfigured its fantasy football game experience for an on-the-go consumer after it saw 68 percent of its overall digital traffic last year come from mobile. Its fantasy football players’ mobile activity doubled over the last two seasons.