Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps

Brands still slow to shift investments

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are ready for the rush with revamped mobile apps. 

ESPN has reconfigured its fantasy football game experience for an on-the-go consumer after it saw 68 percent of its overall digital traffic last year come from mobile. Its fantasy football players’ mobile activity doubled over the last two seasons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in