Performance Marketing

Facebook Reportedly Slashing Organic Reach for Pages

Is social net trying to force bigger ad spends?

By Melissa Hoffmann

March 20, 2014

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases.

Melissa Hoffmann
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