Facebook is promising to more carefully handle how it uses the social network for research after the company was criticized this summer for experimenting on its members' moods.
Facebook publicly admitted that it didn't handle that research or the explanations very well, and it is implementing new guidelines with higher standards. "We're committed to doing research to make Facebook better, but we want to do it in the most responsible way," said Facebook CTO Mike Schroepfer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in