Ever Get That Not-So-Fresh Feeling?

American Eagle Outfitters' aerie line plans to hawk underpants on The CW during a series of 30-second interstitials between Veronica Mars and Gilmore Girls, "in which six real-life aeire customers take inspiration from the shows' themes and discuss how they relate to and impact their own lives." Our irony meter completely exploded when we read the following press release. We may have to take the rest of the day off. American Eagle Outfitters and The CW Television Network today announced that aerie by American Eagle will break into Tuesday night primetime on The CW during Gilmore Girls and Veronica Mars. aerie by American Eagle is a new line of intimates and dormwear designed for girls 15 to 25 years of age. In the first partnership of its kind, American Eagle Outfitters will produce a series of 30-second interstitial episodes in which six real-life aerie customers take inspiration from the showsâ€™ themes, and discuss how they relate to and impact their own lives. Additionally, the segments will chronicle the actual experiences, dreams and emotions of these six girls throughout the season. The aerie girls will also discuss Veronica Mars and Gilmore Girls plot lines and character development each week. Customers will be able to visit www.aerie.com for â€œaerie Tuesdays on The CWâ€ exclusive content and activities, including weekly trivia contests in which winners receive AE shopping sprees, or even the chance to make a cameo appearance on one of the shows. â€œAmerican Eagle selected Gilmore Girls and Veronica Mars because we believe they are among the most intriguing, well-written shows on television, as well as being provocative and inspirational for aerie girls everywhere,â€ said Kathy Savitt, chief marketing officer of American Eagle Outfitters. â€œWeâ€™re delighted to partner with The CW to develop this fresh and innovative way to introduce the aerie brand to Veronica Mars and Gilmore Girls fans.â€ â€œaerie Tuesdays on The CWâ€ will air between 8 and 10 p.m. beginning on Tuesday October 3rd and continuing through Tuesday December 5th. Concurrently, Gilmore Girls and Veronica Mars will be promoted in 818 American Eagle stores across the country with in-store signage and exclusive footage from the two shows appearing on in-store video screens. Cast members of Veronica Mars and Gilmore Girls will make surprise visits to AE stores to conduct impromptu autograph signing sessions. The shows will also be featured in AE and aerie shopping bag stuffers and customer e-mail campaigns. "aerie Tuesdays on The CW is a TV first," said Rick Haskins, executive vice president, marketing and brand strategy, The CW. "This landmark partnership will introduce the CWâ€™s new Tuesday-night line-up to millions of new viewers, as well as strengthen the connection with existing viewers in a highly targeted way.â€

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Ever Get That Not-So-Fresh Feeling?

Greg

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