Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
In the era of the 24-hour news cycle, it's tough for a news magazine to stay current, and no less so in sports. Just ask Sports Illustrated. So ESPN The Magazine—which only has 26 issues a year to work with—is taking a less time-sensitive approach by building its issues around themes.
“There’s no way to keep up in terms of a news cycle with what’s happening, and I don’t necessarily want us to,” editor in chief Chad Millman told Adweek.