Don't Count Out Email Newsletters
Loyalty and premium ad dollars still make the medium lucrative
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While it’s unlikely that a company that focuses on email products alone will be able to survive the harsh online climate, don’t discount the less-than-sexy email newsletter.
“Email continues to be an important part of the marketing mix,” said BIA Kelsey analyst Peter Krasilovsky. The email newsletter still remains a lucrative staple of an online company’s strategy. Krasilovsky said marketers are earmarking more of their budget toward integrated marketing, including promotions and customer loyalty programs—and email newsletter companies stand to get premium dollars for ads.
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