While many fashion publications are still struggling to develop e-commerce platforms to bolster their bottom lines, Britain's Daily Mail Online claims to have found a successful formula with its Femail Fashion Finder, which allows readers to purchase clothing and accessories inspired by their favorite celebrities' outfits. Until recently, the feature was only available to the site's U.K. readers; now, Daily Mail has finally begun rolling out the product in the U.S.
Fashion Finder, which launched in the U.K.
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