TheAtlantic.com Launches Atlantic LIFE
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Washington, DC and New York, NY March 8, 2011– Today, TheAtlantic.com introduces Atlantic LIFE, a new channel exploring the intersection of consumer culture and idea-based journalism. Grouped around the categories of Food, Health, Travel, Design and Green, the channel will be edited by Daniel Fromson.
Atlantic LIFE builds on the success The Atlanticﾕs Food channel, which was launched two years ago under Corby Kummer and has won widespread acclaim, including a National Magazine Award nomination. Kummer will continue to advise and contribute to Atlantic LIFE.
Other writers whose work will appear on the channel: sustainability expert Adam Werbach, brain injury physician Ford Vox, nutritionist Marion Nestle, food writer Barry Estabrook, health writer Seth Mnookin, green design expert Dawn Danby, travel blogger Gary Arndt, and graphic designer Steven Heller.
Regular channel features will include:
9 ½ Questions : A daily Q-and-A with a leading expert from one of the channel’s five subject areas
Seven Wonders of the World: In partnership with Atlas Obscura, a virtual tour of fascinating places
There’s a New Study….: A close – and sometimes skeptical – look at the latest news from the health and science journals
The Stuff of Life: Objects of our affection, from books and furniture to tools and cookware
Where in the World: A regular gallery of images from top destinations
Ask Corby: James Beard award-winning food expert and all-around critic Corby Kummer answers reader questions
Atlantic LIFE is a natural extension of our highly successful Food channel,” said Bob Cohn, editorial director, Atlantic Digital. “We’ll cover lifestyle with a distinctive Atlantic approach – smart writing and thinking driven by ideas and the news. By publishing leading journalists and practitioners, we’ll establish a high-low voice that helps us stand out.”
TheAtlantic.com currently averages 5 million unique visitors per month. Earlier this month, sister site TheAtlanticWire relaunched under the editorship of Gawker alumnus Gabriel Snyder, with a broadened focus on synthesizing breaking news and ideas as well as opinion journalism. In recent months, Atlantic Digital has welcomed leading photoblogger Alan Taylor, political editor Garance Franke-Ruta and technology editor Alexis Madrigal to its ranks.
About The Atlantic
Since its founding in 1857 as a magazine about “the American Idea” that would be of “no party or clique” The Atlantic has been at the forefront of brave thinking in journalism. One of the first magazines to launch on the web in the early 1990s, The Atlantic has continued to help shape the national debate across print, digital and event platforms. Recent accolades include Advertising Ageﾕs Publishing Executives and Editor of the Year, Adweekﾕs Hot List and the Webby Award for Best Magazine Website. With the addition of its opinion-tracking site, TheAtlanticWire.com, The Atlantic is a multi-media forum on the most critical issues of our times, from politics, business, and the economy, to technology, arts, and culture. The Atlantic is the flagship property of Washington, D.C.ﾐbased publisher Atlantic Media Company.
