Cosmo Editor Joanna Coles Thinks Digital Is Good for Magazines

Consumers will never fully give up print

If you want to be culturally relevant, you have to be on digital. The world is much less exclusive now than it used to be. Fashion is a really good example—it was going on in Paris and Milan, and a designer would tell women what to wear. But, it turns out, that’s not what women really want. They want to be involved in the conversation and to have clothing that fits with their lives. I think social media makes participants of all of us, and that is a fantastic thing.

Another reason I love digital is because it allows so many more voices to be heard, and a lot of those are women’s voices who have been marginalized by traditional media.



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