Cooliris Spins Off AdJitsu for 3-D Mobile Ads
Startup launches new business unit
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Cooliris, a company that has focused for the past five years on powering 3-D experiences online, is now devoting a small team to bringing that technology to the advertising world—and it's announcing a new business unit with that aim, called AdJitsu.
Slick advertising has always been part of Cooliris' sales pitch, but just as the company shifted its efforts from a "3-D wall" to a photo-sharing application called LiveShare, its ad efforts have moved from the wall to mobile advertising, starting with the iPad.
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