CBS Interactive Games Links Twitch.tv With GameSpot, Partners With Pro Gamer Orgs

Company sees ad opportunity for live gaming streams

CBS Interactive Games is adding the virtual equivalent of a live sports feed to its GameSpot site. Twitch.tv, which streams competitive multiplayer games around the world, will provide live streams of hugely popular games like Dota 2, World of Warcraft and Call of Duty to GameSpot's audience base, with CBS selling ads around the new content.