Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?

Inside its social-video strategy

For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball games, which tipped off on Thursday. Deals range from legacy partnerships with Infiniti and Dove Men+Care to brands coming aboard like Southwest Airlines and 7-Eleven.