BuzzFeed Video Is Trying to Change the Definition of Branded Content

Wants consumers to follow marketer content just like editorial

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward Things We All Do In Our Teens But Would Never Admit (almost at 1.8 million views), BuzzFeed Video is arguably one of the biggest names that produces millennial-targeted branded content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in