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With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward Things We All Do In Our Teens But Would Never Admit (almost at 1.8 million views), BuzzFeed Video is arguably one of the biggest names that produces millennial-targeted branded content.
"These are viewers who have actively decided that this is a piece of content that speaks to them—and it happens that it is conjunction with a brand.