BuzzFeed Video Is Trying to Change the Definition of Branded Content

Wants consumers to follow marketer content just like editorial

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward Things We All Do In Our Teens But Would Never Admit (almost at 1.8 million views), BuzzFeed Video is arguably one of the biggest names that produces millennial-targeted branded content.