Behind Oprah's Buzzy September Cover

O's creative director talks wild hair, keeping things fresh

She’s got a new movie opening next week, but it’s Oprah Winfrey’s latest magazine cover that’s getting all the buzz on social media.

The cover of the just-published September issue of O, The Oprah Magazine (also editor Lucy Kaylin’s first issue), features the TV icon with an entirely new look—donning a wild, nearly four-pound wig.

As of Wednesday morning, Winfrey's cover reveal on her official Instagram account had achieved more than 77,000 likes, while a tweet in which she announced she loved the cover so much she was making it her avatar garnered nearly 1,000 retweets and another 1,000 favorites.

According to O creative director Adam Glassman, the inspiration behind the cover began with the issue’s "hair" theme.

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