Be There: Google on its ‘Micro Moments’
Mobile isn’t the future anymore; it’s the here and now. And in case you’ve been sleeping, Google has had a guiding hand in where mobile is today. In a very informative report just released, Google details the art of “Being There” in the unique “micro moments” that each mobile user experiences.
In the briefing, Micro-Moments: Your Guide to Winning the Shift to Mobile, Google points out research and trends on how mobile interaction is so critical to today’s marketing.
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